Work · 2026
Groove Grind
Commerce for Colombian coffee, from Medellín to New York.
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- The problem
- The brand needed a store that could hold the catalog, the culture, and the sale in one piece — not a theme with a logo on it.
- The result
- groovegrind.co is live. Beans, gear, gift cards, wholesale, and a monthly box, with a voice that belongs to the coffee.
Groove Grind is a coffee company with roots in Colombia and a reach that lands in New York. We built the system that sells it.
The storefront carries the catalog and the checkout. It also carries the attitude: street-born, Colombian-bred, roasted with intent. Shop, wholesale, subscriptions, and gift cards sit in the same piece of software — so the brand does not split when it sells.
The work is the live store.